This Privacy Policy outlines how (“we,” “us”) handles the collection, use, and disclosure of personal information in relation to the operation of our B2B platform, which facilitates transactions between Suppliers (or “Sellers”) and Buyers. The platform is intended exclusively for business use and not for personal or individual purposes.

For any queries or concerns regarding your personal information, please contact us using the details provided in section M, “HOW TO CONTACT US” at the end of this Privacy Policy. Any capitalized terms not defined here can be found in the Terms of Use for the Platform, accessible [here](link).


The types of personal information we may collect fall into the following categories:

1. Information You Provide:
– If you are a representative or employee of a Buyer or Seller, or a sole trader Buyer or Seller, you will be required to provide essential contact details for registering a Platform account on behalf of a Buyer or Seller. This includes name, address, phone number, email address, job title, and department.
– You may also be asked to provide identity information, tax registration, and related business details, such as company name, business type, industry, corporate registration specifics, and information regarding your business license.
– If you are a Seller, we will additionally request details about the goods and products you intend to sell on the Platform, as well as information about your sales and transactions on
– If you are a Buyer, we will also seek details or preferences about the goods and products you are interested in purchasing via the Platform, along with any relevant preferences pertaining to your purchases.
– If you are certified as a blogger or influencer by, we may collect your live stream videos, social media account names, and profile photos, as well as posts or comments made by other Platform users.
– In the process of facilitating transactions, purchases, and payments on the Platform, you will be required to furnish specific payment information. This may encompass bank account numbers, billing and delivery details, credit/debit card particulars, expiration dates, security codes, and tracking information from checks or money orders to facilitate the sale, purchase, and settlement of product or service transactions on or through the Platform.
– Any information provided to us in connection with disputes or to support complaints regarding the Platform or goods and services purchased through the Platform will be processed. It’s important to note that Buyers and/or Sellers may submit complaints about products and services on the Platform, and in such cases, we will process data relevant to the disputes or complaints submitted. This may include health data of end-users (including minors where applicable) of products purchased on the Platform, to the extent that it’s pertinent to the disputes or complaints being reviewed by the Platform and provided that the individual(s) have given explicit consent for their data to be shared with us for the purpose of handling the complaints and/or settling the disputes.
– Information you submit to the Platform for publication may become publicly accessible on the Platform, viewable by any internet user. Please exercise caution when deciding what information to submit for publication.
To enhance your experience using the Platform’s services, which may include websites and mobile applications, we may request access to certain content stored on your devices. This content may encompass various items, including but not limited to contacts in your address book, photos, videos, and other files. In cases where you utilize our communication tools on the Platform, particularly for voice communication, we may require access to your device’s camera and/or microphone and may conduct voice recordings.

Information Automatically Collected:

1. When you get in touch with us, whether through our customer service chat service, telephone, or email, we may retain copies of your correspondence and may request additional information to verify your identity.

2. We may gather contact details and other information about users from publicly available sources to verify and conduct due diligence on users.

3. Details of user activities, transactions, and interactions on the Platform will be collected. This includes information related to the types and specifications of purchased products and services, pricing and delivery details, records of disputes and complaints, user communications, and information disclosed in discussion forums.

4. Occasionally, we may collect information about existing and potential users during trade shows, industry events, or other functions. This information may include representative contact names, addresses, phone numbers, fax numbers, and email addresses.

5. When you visit our Platform, certain information will be automatically collected from your device. In some regions, including the European Economic Area, this information may be considered personal information according to applicable data protection laws. Specifically, this information may include IP addresses, device type, unique device identification numbers, browser type, geographic location, browsing patterns, and details of your interactions with our Platform and the available goods and services. We also gather statistical information about the Platform and its visitors, such as browser software, operating systems, software and hardware attributes, pages viewed, number of sessions, and unique visitors. This data helps us better understand our visitors, their origins, and their areas of interest on our Platform. We use this information for internal analytics and to enhance the quality and relevance of our Platform. Some of this information may be collected using cookies and similar tracking technologies, as further explained in section E, “COOKIES” below.

Information Received from Third Parties:

1. We may receive personal information about you from social media platforms if you choose to register for a Platform account using a social media account. The specific information received depends on your privacy settings with the platform but typically includes basic public profile information such as your username or nickname, profile picture, country, company name, and contact details.

2. Personal information about you may also come from third parties engaged by us to assist with verification services and conduct appropriate money laundering and KYC (know-your-customer) checks on users, as well as to enhance our marketing efforts. This information may include your name, email address, company details, and contact information for company representatives.

3. If you opt to participate in reviewing or rating products and services on, we may receive personal information about you from third parties collaborating with us to conduct reviews and ratings of our services.


We collect and utilize your personal information for the following purposes:

1. Verifying your identity, conducting security checks, performing KYC (know-your-customer) and anti-money laundering diligence, and conducting background checks to establish user accounts.

2. Confirm your eligibility to register as a Platform user in accordance with our Terms of Use [here](link).

3. Creating and managing user accounts, which includes assigning log-in IDs and creating Platform profiles.

4. Offering customer service support, addressing inquiries, and feedback, and handling claims and disputes.

5. Facilitating communication between Buyers and Sellers via the Platform, processing transactions, and overseeing settlements between Buyers and Sellers conducted on the Platform. This also includes evaluating fund withdrawal requests from Sellers.

6. Providing logistics and warehousing services, including customs clearance declarations through the Platform.

7. Facilitating customs clearance declarations and applications via the Platform.

8. Assessing and monitoring the account security and transaction risks of users, as well as detecting and preventing fraud, money laundering, and other security incidents.

9. Sending personalized marketing and advertising that we believe would be of interest to you based on your usage patterns on the Platform, your browsing history, and order records.

10. Conducting research and statistical analysis to enhance the content and layout of the Platform, as well as to improve the product offerings and services on This may involve using anonymized data for machine-learning purposes.

11. Identifying, developing, and marketing products and services that we believe you will find valuable, across various browsers and devices, in compliance with applicable laws. Cookies or similar technologies may be used to provide you with advertising tailored to your browsing activities and interests (refer to section E, “COOKIES” below). When required by applicable law, we will seek your consent before sending you communications for marketing purposes.

12. If you are a Buyer, we may share details of the last-viewed products on the Platform to enable Sellers, their affiliates, and/or third-party service providers to contact you with information about products and/or services that may interest you. You have the option to choose not to share this information with Sellers through the Buyer Privacy Settings [here](link).

13. When you use services that necessitate access to contents stored on your devices and/or utilize device functions (including, but not limited to, contacts in your address book, photos, videos, microphone, and/or camera), we use your photos, videos, contact information in your address book, and other personal information to fulfill your requests, provide the requested services, and enhance our services.


We may share or disclose your personal information in the following ways:

1. Other Platform Users: We may share necessary information with other users to facilitate purchases and communications between you and them.

2. Third-Party Partners, Service Providers, and Affiliates: We may engage or collaborate with partners, service providers, and affiliates of who assist in providing services to you. These may include:
– Members of the Group, their affiliates, and designated service providers for processing services as described in this Privacy Policy.
– Business partners who may offer you discounts or promotions of interest.
– Marketing and advertising platforms like Google, Twitter, Facebook, and Instagram, and analytics providers that help tailor the content you see on our Platform. These platforms may combine data collected on our Platform with data from other sources for targeted advertising, and their privacy policies apply.
– Payment service providers who handle transaction payments and Seller withdrawal requests, subject to their own privacy policies.
– Credit risk assessment providers who evaluate Sellers’ risk for fund withdrawals.
– Logistics partners for Buyer delivery, product returns, and exchanges, as well as Seller warehousing services.
– Custom agents for customs clearance purposes.
– Cloud computing service providers for cloud storage.
– Customer service providers for post-sale services.
– Risk control service providers to assess account security and transaction risks.
– Third-party rating and reviewing service providers for customer feedback on products and services if you choose to participate.

3. Professional Advisers, Law Enforcement, and Regulatory Authorities: We may disclose your information when necessary to comply with applicable laws, protect legal rights, or safeguard vital interests.

4. Business Transactions: In the event of an actual or potential sale, merger, or acquisition of any part of our business, we may share your information with the involved parties, provided they commit to using it only for purposes outlined in this Privacy Policy.

5. Consent-Based Sharing: We may share your information with any other person with your explicit consent.


We keep your personal information for as long as we have a valid business need, such as providing services or products to you, or as required by applicable laws (e.g., tax and accounting laws). When we no longer have a legitimate business need for your information, we will either delete or anonymize it. If this isn’t possible (e.g., due to data in backup archives), we will securely store your information and prevent further processing until deletion is feasible.


This section outlines how we utilize cookies and similar technologies to recognize you when you visit our Platform. It clarifies what these technologies are, why we use them, and your rights in managing them.

What are cookies?
A cookie is a small piece of data sent to your browser and stored on your computer’s or mobile device’s hard drive. If you don’t deactivate or remove the cookie, each time you use the same browser or mobile device to access the Platform, our web servers will be alerted to your visit, allowing us to track your usage patterns.


Cookies serve as identifiers that are stored on your computer’s or mobile device’s hard drive. They allow us to recognize you when you visit our Platform. There are two types of cookies: “first-party cookies” set by the website owner (in this case,, and “third-party cookies” set by parties other than the website owner. Third-party cookies enable features like advertising, interactive content, and analytics. Parties setting these cookies can identify your device when you visit the respective website and certain other sites.

Cookies can be classified into session cookies (which are deleted once you close the browser or shut down the device) and persistent cookies (which remain after closing the browser or shutting down the device/application and activate each time you visit the Platform). Session cookies use encrypted data for authentication, while persistent cookies do not store account numbers or passwords. We employ both types.

Why We Use Cookies

1. Essential Cookies: These are crucial for the proper operation, security, and functionality of our Platform. They cannot be disabled.

2. Statistical Cookies: These collect aggregate information for us to understand how users interact with and use our Platform. This helps us improve its performance and security.

3. Personalization and Service Cookies: They remember your settings, preferences, and login details, ensuring seamless use of our services.

4. Marketing Cookies: These enable us to provide more targeted and relevant marketing, allowing us to evaluate the effectiveness of our communications.

Other Tracking Technologies

In addition to cookies, we may use similar technologies like web beacons (also known as “tracking pixels” or “clear gifs”). These are small graphics files with unique identifiers that allow us to recognize visits to our Platform or opened emails. They help us analyze traffic patterns, deliver or communicate with cookies, measure the success of marketing campaigns, and more. Many of these technologies rely on cookies to function, so declining cookies may affect their operation.

How to Control Cookies

You can configure your browser’s privacy settings or your device’s “privacy setting” to accept or reject cookies. The methods for managing cookies through web browser controls vary, so refer to your browser’s help menu for guidance. Adjusting the privacy settings of your device will override browser settings, and vice versa.

You have the right to accept or reject cookies. If you choose to reject cookies, you can still use our website, but certain features may be restricted. Note that some Platform features depend on cookies, so blocking them may limit your access or result in loss of preferences.

Our Platform uses Google Analytics, which employs cookies to analyze usage patterns, page popularity, visit times, and more. IP addresses are anonymized within the EU and EEA. Google may share this data with third parties under applicable law or for further processing. For additional information, refer to Google’s Privacy Policy and Google Analytics Help Center.

Google Analytics Opt-Out

You can prevent your browser from passing on your IP address to Google Analytics. However, this may affect certain functionalities of the website. To opt-out of Google Analytics, you can use the “Google Analytics Opt-out” add-on for your current web browser: []( Further details can be found here: [](

Security Measures

We employ commercially reasonable security measures to safeguard against unauthorized access, maintain data accuracy, and ensure proper use of the information we hold. For registered users, some information can be accessed and modified through your protected account. We strongly advise against sharing your password. Our staff will never ask for your password in unsolicited communications. If you share a computer, avoid saving login details on it. Always sign out and close your browser when finished.

While we implement measures to protect your information, please note that no data transmission over the internet or wireless network can be guaranteed as entirely secure. Therefore, any information you transmit to us is done so at your own risk.

Changes to this Privacy Policy

We may revise this Privacy Policy in response to legal, technical, or business developments. When we do so, we will take appropriate steps to inform you of the significance of the changes. If required by data protection laws, we will seek your consent for material changes. Any updates will be posted on the Platform and will take immediate effect. You can verify the last update date at the top of this Privacy Notice.

Visitors from the European Union

If you use our Platform or services covered by this Privacy Policy from a European Union Member State or the United Kingdom, the data controller of your personal information is Pakistan’s E-Commerce Company Reg. No. XXXXXXXX). For contact details, please refer to section M. “HOW TO CONTACT US” below.

Legal Basis for Data Processing

We process personal information as outlined in this Privacy Policy. The legal basis for processing will depend on the specific context and the personal information concerned. Generally, we collect and process personal information where it is:

– Necessary for providing services under the agreement between you and us and/or its affiliates.
– Required to comply with legal obligations.
– In our legitimate interests and not overriding your rights.
– Based on your consent.

If processing is based on legitimate interests, it will typically relate to operating our Platform, managing our relationship with you, and necessary communications. We may have other legitimate interests, and we will make these clear when relevant.

Providing Personal Information

If we request personal information to comply with legal requirements or to establish a contract with you, we will clearly communicate this at the relevant time. We will inform you whether providing your personal information is obligatory and outline potential consequences if you choose not to do so. In some cases, providing personal information is essential for us to offer our services and for you to fully utilize our Platform features.

If you have any inquiries or require further details regarding the legal basis for collecting and using your personal information, please reach out to us using the contact information provided in section M. “HOW TO CONTACT US” below.

International Transfers of Personal Information

In the course of providing the Platform and related services, we may transfer your personal information to countries outside your home country. We take appropriate measures to ensure that recipients of your personal information are bound by confidentiality obligations, and we implement suitable safeguards to maintain the protection of your personal information in line with this Privacy Policy, including standard contractual clauses. You may request a copy of these clauses by contacting

In the event that you, as a Buyer, have access to the personal information of users from Pakistan on the Platform, you must adhere to the Website Users Data Processing Terms.

Your Rights

As a Platform user, you possess certain data protection rights, which you can exercise at any time by contacting us using the provided contact details in section M. “HOW TO CONTACT US” below:

– The right to access, correct, update, or request deletion of your personal information.
– The right to object to processing based on legitimate interests, and separately, the right to object to direct marketing.
– The right to request restrictions on processing or portability of your personal information in certain situations.
– The right to opt out of marketing communications at any time. You can do so by using the “unsubscribe” or “opt-out” link in the marketing emails we send. To opt out of other forms of marketing, please contact us using the provided contact details.
– If we process your personal information with your consent, you have the right to withdraw that consent at any time.
– The right to lodge a complaint with a data protection authority about our collection and use of your personal information. Contact your local data protection authority for more information.

We address all requests related to data protection rights in accordance with applicable data protection laws. If you become aware of changes or inaccuracies in your information, please inform us so we can update or correct our records.

How to Contact Us

To exercise your rights or for any requests, questions, or concerns regarding our use of your personal information and this Privacy Policy, please contact us at